Turn - Around Management
At Marketed Intelligence, we have worked together with many different companies and individual clients to assess
various strengths and weaknesses on the companies that they own or manage to
help bring them back to cash positive positions or more dominant market contenders in their
area of expertise. The MI collaborative method of working -- and providing "Best-of-Everything"
teams on an assignment-by-assignment basis -- isn't entirely unique. It's used in many areas
of government, in film, and also in the finance and business turn-around fields.
In this area Rosabeth Moss Kanter, from Harvard's Business School, describes that increasingly
more careers will consist of a sequence of projects in which people work with a team assembled
for the purposes of that project. When that project is finished, the team may disband and go to
work on new projects, some for the same company, some for different companies. The quality that
people develop - as she calls it "reputational capital" - the value of their own reputation that
comes from doing that project, is what distinguishes companies, such are Marketed Intelligence,
to help companies of all sizes realize their full market potential.
Direct Representation
Headed by a team of professionals from various different business sectors, MI works together
with your present employee base and infrastructure to re-tool and improve on the methods or marketing,
selling, and distribution that your company presently employs. This is done from the bottom… up and
incorporates all the various departments that interface with the customer all the way down to shipping,
receiving and packaging.
MI also serves as a sales representation engine for your company without having
to employ other sales professionals. It relinquishes you from the sales curve of having to train
inside people to bring in valued sales dollars. We do it for you. We have professionals with over
thirty years of experience in industries such as raw materials; namely, plastics, chemicals, steel,
engineered resins, and the IT sector. We also have sales and marketing personnel that have worked for
Fortune 500 companies that have sold products in the medical, electronics, heavy equipment, computer,
and data processing markets.
Call us today to get a different perspective and watch your company succeed!
We believe that whatever your medium - a print campaign, Internet solution, or interactive
communication - the impression your message leaves is as important as the words and images
you choose. That's why at MI our mission is to create and deliver a distinctive "brand personality"
that clearly defines your product, differentiates it from the competition, and remains memorable and
credible to your target audience. From the start, we've recognized the value of providing a complete
lineup of communications services. Whether we are articulating your vision or introducing you to top-tier
clients or vendors, we're working towards one goal: raising visibility for your company.
Strategic Planning Techniques
Our experience representing both startups and market leaders has given us the skills to identify
your company's place in the competitive and converging marketplace.
Information dictates all of our recommendations to clients. With the help of our in-house
research, we can amass all the necessary knowledge on a company, product space or media niche.
We have an extensive collection of the leading industry analyst reports as well as employ several
business analysts that will develop and business analysis and aid in developing and Business and
Marketing Plan to execute.
Our sharp and polished communications, produced by in-house writers or experienced freelancers,
help messages cut through the noise of the marketplace. We know how to package a direct media
campaign and successfully execute it to increase your visibility and sales. MI also plans and
promotes events in order to boost visibility, create news and improve corporate image.
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